Description

Responsibilities

•  Budget for and create strategic, multi-platform marketing plan for Broadway At Music Circus shows, including initiatives for subscriptions, single tickets and group sales
• Collaborate with Media Buyer for planning and implementing advertising buys.
• Oversee creation of marketing materials, including working with external professionals for photo and video assets and production of radio, TV and digital spots.
• Write, edit and proofread content for marketing materials, ensuring accuracy and adherence to brand guidelines. 
•  Monitor ticket sales data to analyze impact of marketing initiatives and adjust as necessary. 
•  Co-manage Broadway Sacramento Marketing department staff. 
•  Provide marketing input and content creation for other Broadway Sacramento departments as needed.

Requirements

Qualifications

• Extensive, senior level professional marketing experience in live entertainment field.
• Impeccable writing, editing and proofreading skills.
• Solid communication and interpersonal skills.
• Strong organizational, problem-solving and prioritization skills.
• Ability to manage multiple projects and work effectively in a fast-paced, deadline-driven environment.

Preferred

• Experience or interest in musical theatre genre.
• Familiarity with the unique marketing nuances of regional theaters.
• Basic knowledge of ticketing platforms such as Tessitura.
• Familiarity with email marketing platforms such as Wordfly.

Physical Requirements

• Ability to sit for extended periods of time.
• Ability to occasionally lift up to 30 pounds.