Description

The General Manager, Marketing leads our brand, communication, and merchandising initiatives within the Timepiece division. Executes a marketing strategy that enhances our brand presence, drives consumer engagement, and accelerates growth in the US market. 

KEY RESPONSIBILITIES:

Brand Leadership & Strategy

• Develop and articulate a clear brand vision, ensuring consistency across all channels and consumer touchpoints.
• Lead global brand positioning to strengthen desirability, cultural relevance, and differentiation in the luxury watch market.
• Oversee brand identity guidelines and ensure all marketing initiatives reflect the brand DNA.
• Create data driven initiatives, analytics and performance metrics to ensure the brand is optimized at top positioning at all times.

Communications & Storytelling

• Drive integrated communication strategies, including PR, digital, social, events, sponsorships, and partnerships.
• Build compelling narratives that highlight craftsmanship, innovation, and heritage while engaging new generations of timepiece enthusiasts.
• Serve as brand spokesperson and ambassador, cultivating strong direct relationships with media, influencers, and industry partners.
• Ensure flawless end to end customer journey across all channels, with emphasis on building customer loyalty via NPS metrics

Merchandising & Consumer Experience

• Partner with product development, retail, and direct-to-consumer (D2C) channels to shape a cohesive merchandising strategy that reflects consumer insights and market opportunities.
• Translate product stories into compelling in-store, digital, and omnichannel experiences that strengthen the customer journey.
• Ensure marketing and merchandising efforts are aligned to drive sell-through, strengthen category leadership, and maximize profitability.

Digital, Social & D2C Focus

• Oversee the development and execution of innovative digital and social media strategies that build brand desirability and consumer engagement.
• Partner closely with e-commerce and D2C teams to drive traffic, conversion, and loyalty across digital platforms.
• Leverage analytics and consumer insights to optimize campaigns and enhance the luxury online shopping experience.
• Build a brand that is seen as a standalone in positioning with no competition based on product pricing and distribution. 
• Maintain  buzz worthy PR exposure, create trends that inspire are adopted and followed by customers

Leadership & Collaboration

• Lead and inspire a high-performing marketing team, fostering creativity, accountability, and cross-functional collaboration.
• Collaborate with sales, retail, e-commerce, and product teams to ensure aligned go-to-market strategies.
• Manage marketing budgets with an emphasis on ROI and long-term brand building.
• Thrives in a multicultural dynamic work environment and can easily adapt and execute directives provided by HQ
• Will oversee Strategic Events team (who support all divisions).

Requirements

• 15+ years of progressive marketing experience in luxury fashion, jewelry, or timepieces, with proven leadership at the executive level.
• Deep knowledge of the fashion luxury landscape, with expertise in consumer behavior, cultural trends, and market dynamics.
• Strong expertise in brand building, global communications, digital marketing, and social media strategy.
• Demonstrated success working closely with direct-to-consumer (D2C) businesses, driving both brand equity and commercial performance.
• Exceptional leadership, communication, and relationship-building skills.
• Knowledge of business operations involving AI and machine learning