Description
Association Marketing Manager
The American Gastroenterological Association (AGA) is in search of a creative and versatile marketing manager to join our dynamic and diverse team.
You’ll be responsible for developing, implementing, and tracking marketing strategies and tactics to advance the mission of AGA: to empower clinicians and researchers to improve digestive health.
This mid-level position in our marketing department will also be responsible for general marketing projects and promotion of content to our target audiences. So, familiarity with creative writing, email design and distribution systems, social media, print collateral, basic HTML, PPT, etc. is required.
WHY WORK AT AGA?
We care about our core values: innovative, engaged, collaborative, open, and inclusive.
We value work-life balance and provide generous time off.
Market competitive compensation plus 7% employer contribution to retirement plan.
Remote/hybrid work environment. Staff in the DMV report to the Bethesda, Maryland office once per week.
Comprehensive health care benefits at a reasonable cost.
AGA Position Description
Title: Marketing Manager
REPORTS TO: Senior Director, Marketing
SUMMARY: Come help us build and maintain a strong brand through a wide range of online and offline marketing channels! As our marketing manager, you’ll play a pivotal role in everything from strategy to execution. The ideal candidate will have proven success in building complex marketing campaigns, excellent ability to tell a story, a drive for successful outcomes, and an optimistic mindset.
Duties and Responsibilities
Requirements
Build and implement marketing programs to support specific marketing objectives across different channels and segments.
Develop copy for newsletter articles, emails, print collateral and social media posts.
Create and implement methods for tracking and evaluating success and impact of marketing strategies for assigned projects.
Partner with creative teams, other internal stakeholders, and external agencies and vendors as needed.
Prepare and monitor the marketing budget on an annual basis and allocate funds wisely.
Develop audience list segments for email.
Create and monitor project timelines and ensure deadlines are met.
Requirements
Qualifications
Experience building complex marketing programs and reporting on the results.
Solid competence as a creative writer with an eye for great emails and landing pages. Education/event marketing experience is helpful.
Strong project management skills and experience leading cross-departmental integration of marketing efforts.
Effective communication skills and adaptable communication style for interacting with team members and internal clients.
Proficiency with Microsoft Office (Teams, Word, Excel and PowerPoint) and project management platforms (e.g. WorkZone).
Familiarity with Hootsuite and Canva for developing social media posts.
Familiarity with Dynamics 365 Customer Insights (FKA Marketing) is a plus.
Ability to handle multiple tasks at once and work in a fast-paced team environment.
