Richmond, Virginia, United States (On-Site) · Posted 1 day ago
$50k–$58k / yr
Job Function Direct Marketing
Job Type Full-Time
Job Duration Indefinite
Min Education BA/BS/Undergraduate
Required Travel None
Salary $50,000.00 - $58,000.00
Salary - Type Yearly Salary

About this role

What We're Looking For
A hands-on, results-oriented marketing doer — someone who loves learning by jumping in, thrives on details and gets real satisfaction from helping campaigns come to life.

As our Marketing Coordinator, you’ll play a key role in turning strategy into action across marketing campaigns – direct mail, email, SMS, paid media, web and AI-powered experiences. This is a role for someone who enjoys keeping moving parts organized, supporting daily department logistics, and executing on tactics.

Working closely with the Director of Marketing & Analytics and cross-functional partners, you’ll help ensure our campaigns are accurate, on time and built to perform — all in service of something bigger: feeding our neighbors and strengthening our community.

What You'll Do

Omnichannel Campaign Execution & Operations

  • Support the rollout of marketing campaigns across direct mail, email, SMS, paid media, web, and AI-supported tools.
  • Assist with campaign setup, readiness checks, and operational coordination across channels.
  • Prepare key campaign components including audiences, creative assets, messaging, timing, and tracking.
  • Ensure lists, links, platforms, and tagging are configured correctly prior to launch.
  • Collaborate with internal teams and external partners to support delivery and performance review.

List, Direct Mail, Email & SMS Support

  • Assist with quality control for direct mail campaigns (copy, creative, segmentation, versioning).
  • Support list management tasks such as data loading, cleanup, deduplication and validation.
  • Help with basic segmentation and light reporting to inform future planning.
  • Support execution of email and SMS campaigns as part of broader omnichannel efforts.
  • Maintain documentation for workflows, naming conventions and list processes.

Website & Digital Experience Support

  • Work with an external web developer on site updates, security and maintenance.
  • Manage incoming website requests and ensure timely completion.
  • Monitor website performance using GA4 and support basic SEO best practices.
  • Support donation page setup and upkeep in GoFundMe Pro.
  • Gain exposure to tools like Google Tag Manager and Search Console.

Secondary Function – Creative & Campaign Coordination Support

  • Build and schedule email campaigns for key giving moments and match periods.
  • Prepare creative assets for digital advertising and serve as backup contact with media agency.
  • Support Meta Ads execution (Google Ads familiarity is a plus).
  • Apply UTM tagging and ensure links/tracking are accurate across digital efforts.
  • Maintain an organized library of creative assets and past campaign materials.
  • Draft or edit small-scale copy (subject lines, alt text, short descriptions, light web copy)

Performance Monitoring & Reporting

  • Compile basic performance snapshots across channels.
  • Flag trends, data issues, or questions for review by the marketing and analytics team.

Key Requirements

  • Must Have
  • Bachelor’s degree in marketing, communications, business, digital marketing or a related field, or an equivalent combination of education and relevant experience.
  • 3-5 years of experience supporting marketing campaigns, digital marketing, fundraising marketing, communications or a related field.
Job ID: 86801058

About the company

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