What We're Looking For
A hands-on, results-oriented marketing doer — someone who loves learning by jumping in, thrives on details and gets real satisfaction from helping campaigns come to life.
As our Marketing Coordinator, you’ll play a key role in turning strategy into action across marketing campaigns – direct mail, email, SMS, paid media, web and AI-powered experiences. This is a role for someone who enjoys keeping moving parts organized, supporting daily department logistics, and executing on tactics.
Working closely with the Director of Marketing & Analytics and cross-functional partners, you’ll help ensure our campaigns are accurate, on time and built to perform — all in service of something bigger: feeding our neighbors and strengthening our community.
What You'll Do
Omnichannel Campaign Execution & Operations
- Support the rollout of marketing campaigns across direct mail, email, SMS, paid media, web, and AI-supported tools.
- Assist with campaign setup, readiness checks, and operational coordination across channels.
- Prepare key campaign components including audiences, creative assets, messaging, timing, and tracking.
- Ensure lists, links, platforms, and tagging are configured correctly prior to launch.
- Collaborate with internal teams and external partners to support delivery and performance review.
List, Direct Mail, Email & SMS Support
- Assist with quality control for direct mail campaigns (copy, creative, segmentation, versioning).
- Support list management tasks such as data loading, cleanup, deduplication and validation.
- Help with basic segmentation and light reporting to inform future planning.
- Support execution of email and SMS campaigns as part of broader omnichannel efforts.
- Maintain documentation for workflows, naming conventions and list processes.
Website & Digital Experience Support
- Work with an external web developer on site updates, security and maintenance.
- Manage incoming website requests and ensure timely completion.
- Monitor website performance using GA4 and support basic SEO best practices.
- Support donation page setup and upkeep in GoFundMe Pro.
- Gain exposure to tools like Google Tag Manager and Search Console.
Secondary Function – Creative & Campaign Coordination Support
- Build and schedule email campaigns for key giving moments and match periods.
- Prepare creative assets for digital advertising and serve as backup contact with media agency.
- Support Meta Ads execution (Google Ads familiarity is a plus).
- Apply UTM tagging and ensure links/tracking are accurate across digital efforts.
- Maintain an organized library of creative assets and past campaign materials.
- Draft or edit small-scale copy (subject lines, alt text, short descriptions, light web copy)
Performance Monitoring & Reporting
- Compile basic performance snapshots across channels.
- Flag trends, data issues, or questions for review by the marketing and analytics team.